Merchant Account Buyer's Guide
Make intelligent choices selecting the best Merchant Account Provider for your online business. Read this guide to help you save time and money.
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A Sneek Preview of the contentsTABLE OF CONTENTS |
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Foreword |
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About the Author |
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5 |
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A word about our Joint Venture Partners |
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6 |
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Introduction |
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Frank Merchant knows how to get the best price |
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7 |
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The Internet Marketplace |
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9 |
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Part I: Understanding Merchant Accounts |
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Benefits of accepting credit cards |
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11 |
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Disadvantages of accepting credit cards |
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12 |
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Who are the players? How does the money get in your bank account? |
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Credit card transactions Step By Step |
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Should I Go Visit My Banker For My Merchant Account? |
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How Can I Tell If I Will Get Good Customer Service |
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Be on the lookout for deceptive sales practices. What are they? |
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How to avoid your money being held by your Merchant Account Provider |
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Banking terms you need to know |
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22 |
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Benefits of debit as a payment option |
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25 |
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What you need to know about leasing a credit card terminal |
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27 |
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Fraud protection 101 |
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30 |
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Part
II: Four key components to |
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1.)Website |
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34 |
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2.)Merchant Account |
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34 |
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3.)Secure Payment Gateway / Payment Transaction Software |
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34 |
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4.)Shopping cart and catalog |
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35 |
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Gateway Primer |
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37 |
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Should you use a third party processor like PayPal? |
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39 |
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Part III: Building a Risk Estimate Worksheet |
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Quick Summary of Costs |
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41 |
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Detailed summary of setup fees, recurring fees, and risk assessment |
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41 |
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Total Risk Estimate |
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43 |
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Part IV:About Cardservice International |
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How Cardservice International works (An Agency’s perspective) |
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42 |
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Appendix |
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A: Loss Prevention Tips: Are you being stung by “Non-Qual” fees? |
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49 |
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B: Have you ever felt betrayed by your credit card processing company? |
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C: Your customer’s credit card numbers are at risk |
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53 |
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D: PayPal: Concerns you should be aware of |
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54 |
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E: Marketing 101: Gift and loyalty smart card technology |
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57 |
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F: What you need to know about check guarantee and check acceptance |
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59 |
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G: How can you prevent credit card fraud? |
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61 |
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H: How can you prevent identity theft? |
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63 |
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I: Total Risk Estimate Worksheet |
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64 |
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J: Merchant Account Comparison Worksheet (Your Decision Matrix) |
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67 |
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Glossary |
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72 |
Learn all the following:
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